For modern organisations who’ve busily spent the recession investing in modernising their enterprise fashions and better understanding their customers, the world of Journey & Leisure is not about survival, it is about opportunity. With the power to seize, handle and apply identity data throughout digital channels, journey manufacturers can prolong the 1:1 buyer relationships built by way of actual-world experiences and interactions to the digital realm. Tailoring vacationers’ on-web site experiences creates digital value past booking, driving digital registration, engagement and loyalty.
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